JFS Leadership Team
Don Goldman
Executive Director and CEO
|Don Goldman has more than 35 years of leadership experience in Fortune 500 corporations, start-up ventures, and non-profit organizations. After a successful career in the highly competitive technology and communications sectors, Don transitioned to nonprofit work. In 2007, he joined JFS as Executive Director and CEO. During his tenure the agency has tripled in size, now providing essential human services for more than 10,000 individuals and families each year. Previously, Don was Chief Operating Officer at Birch Telecom where he helped grow the business to more than $200 million in revenues and 2,000 employees. He was a co-founder of BizSpace, a dot-com start-up launched in 1996 raising nearly $6 million in venture capital and growing to 55 employees. He also spent 10 years at Sprint launching new products and leading the development team for Sprint Wireless services. Don holds a BA with honors in Political Economy from the Johns Hopkins University and an MBA from the University of Chicago Booth School of Business.
Cindy Ross
Chief Operating Officer, Chief Financial Officer
|Cindy’s unique blend of strategic business skills, innovation, and solid CPA foundation supports the Executive Director and the Board of Directors in achieving JFS’s strategic goals. Cindy is responsible for oversight and leadership of all financial matters, day-to-day business operations and new agency opportunities. She has experience in innovation and business management leadership from Hallmark Cards and American Century Investments.
Richard Odiam
Chief Program Officer
|Richard joined JFS in 2010 and now serves as Chief Program Officer, overseeing the agency’s core program areas, including Kesher KC, Older Adult Services, Mental Health, and Volunteer Engagement. Richard has rich experience in non-profit program leadership with prior senior leadership positions in child welfare and community mental health. He holds a Master of Social Work degree from the University of Kansas and has a background as a clinical social worker. Richard gratefully coordinates a tremendously talented program team implementing innovative, person-centered solutions to community needs.
Bruce Broce, M.A.
Chief Advancement Officer
|With a master’s degree in cultural anthropology from Temple University, Bruce began his development work in Panama for the Truth Commission’s anthropology department. In addition to investigating human rights abuses, Bruce led the Commission’s fundraising operations. He has also held development roles at Kansas State, University of Kansas Medical Center, the University of Missouri, and recently with Children International. He is excited to have the opportunity to partner with staff and volunteers to share JFS’s compelling story, and mission and help grow its base of support to continue meeting the needs as they arise.
Celeste Aronoff
Chief People & Process Officer
|Celeste served as JFS Director of Communications before 2014 when she moved to Jerusalem to study the Hebrew Bible. She returned to Kansas City and to JFS, where she directs HR and internal operations. With an HR and human development focus for more than 30 years, working primarily in the non-profit world, Celeste holds a bachelor’s degree in TV & Film from Boston University. She is dedicated to using organizational design and conversational technologies to help others reach their personal and professional potential.
